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How Much Should You Pay for a Shopify Profit App? An Honest 2026 Pricing Guide

A side-by-side of the five main profit apps on the Shopify App Store, the bucket where each one actually wins, and the volume threshold where paying anything starts to make sense. This page recommends competitors as often as it recommends NeoProfit. Last verified May 2026.

Neo · Founder, NeoProfit · May 12, 2026 · 9 min read

What you're actually paying for

Strip away the marketing and every profit app on the Shopify App Store is selling some combination of three things. Knowing which of the three you actually need is most of how you decide what to spend.

  • Server-side ad spend ingest. Pulling spend data directly from Meta, TikTok, Google, and friends — daily, automatic, reconciled against actual orders. This is the expensive piece. Every app that does it well charges for it, and it's the single biggest reason a $9 spreadsheet won't keep up at scale.
  • Per-shipment shipping and accurate COGS math. Modeling cost lines the way they actually behave: per-shipment for bundles, refund fees that stay with the processor, chargeback true cost, supplier price history. The dollar-accuracy work.
  • LTV, cohort, and forecasting depth. Customer cohorts, repeat-purchase curves, predicted LTV, contribution forecasting. Matters more the bigger you get and the more your customer acquisition strategy depends on a longer payback horizon.

Most apps lead with one of these and treat the other two as supporting features. If you can name which of the three is the one your store actually needs right now, you can shortcut about 80% of the shopping process.

The market in one table
Five apps, verified pricing, May 2026
list prices · annotated with the bucket each one actually wins
shopify profit app · price comparison VERIFIED MAY 2026
App Entry price Sweet-spot tier Top tier Best for
NeoProfit
our pick · obvious bias
 $19/moStarter · 300 orders
$0.10/order overage		 $49/moGrowth · 1,500 orders
most popular		 $99/moScale · 5,000 orders
(Enterprise: custom)		 Stores selling bundles or multi-packs, dropshippers needing per-shipment shipping math, anyone who wants all features on every tier (no upsell gating).
TrueProfit
market incumbent
 $35/moBasic · 300 orders
$0.30/order overage		 $60/moAdvanced · 1,000 orders
adds Product Analytics		 $200/moEnterprise
adds Marketing Attribution		 Mature stores that want broad ad-platform coverage (Bing, Snapchat, Amazon included). Marketing Attribution gated to Enterprise.
BeProfit
Staff Pick · multi-channel
 $49/moBasic · 450 orders $99/moPro · 900 orders $249/moPlus · unlimited
(Ultimate $149 · 1,700)		 Multi-channel sellers — Shopify + Amazon + WooCommerce in one dashboard. The only app on this list that does that natively.
Lifetimely
cohort & LTV leader
 Free50 orders/mo only $149/moM · 3,000 orders $999/moUnlimited
(L $299 · XL $499 · XXL $749)		 Cohort analysis, predicted LTV, and "Ask AMP AI" conversational queries over your data. Amazon add-on is $75/mo separate.
Profit Calc
6 ad platforms · 5.0★
 $29/moBasic · 500 orders $49–99/moAdvanced or Pro $199/moUnlimited Stores running paid traffic across many channels — Meta, Google, TikTok, Pinterest, Snapchat, and Bing all live. Strongest ad-platform breadth on the list.

NeoProfit is currently 50% off across all tiers for early adopters — Starter $9.50, Growth $24.50, Scale $49.50.
Discount may end without notice; list prices above are what new visitors see when the promo ends.

The right pick, by store size

Four buckets, four different answers. The store size you're at determines which of the three "things you're paying for" actually matters — and most of these apps are priced so the buckets above and below their sweet spot are bad deals.

// 0 – 500 orders / month
Under $30/month, or free
target spend · $0–30/mo

Pick 1Lifetimely Free if you only need basic LTV and revenue analytics, and your order volume is genuinely under 50/month. The free tier is real and worth installing.

Pick 2NeoProfit Starter ($19/mo) if you've crossed 50 orders or you want real-time net margin, server-side ad ingest, and per-shipment shipping included from day one. The full feature set is on Starter — there's no "upgrade to unlock" wall.

At this volume, anything more expensive is usually buying capability you can't yet use. Profit Calc and Lifetimely's paid tiers expect higher AOV and more sophisticated questions than a 0–500 order store typically has.

// 500 – 3,000 orders / month
The choice matters most here
target spend · $30–150/mo

This is the bucket where store model determines the answer, not budget.

PickProfit Calc ($29–99/mo) if you run paid traffic across 4+ ad platforms — they have the broadest live ad-platform coverage in the market (six platforms, all real-time) and the 5.0★ rating reflects that strength. Best price-to-coverage ratio in the bucket.

PickNeoProfit Growth ($49/mo) if you sell bundles, multi-packs, or use a supplier with shipping breaks. Per-shipment shipping math is something only NeoProfit ships at every tier, and it's typically a 3–5 margin point recovery for dropshippers. Run your products through the bundle shipping calculator to see if this applies to you.

PickBeProfit Basic or Pro ($49–99/mo) if you sell on Shopify and Amazon, WooCommerce, or another channel. They're the only app in this comparison that does multi-channel attribution natively in one dashboard.

See the side-by-sides: vs TrueProfit, vs BeProfit, vs Profit Calc.

// 3,000 – 10,000 orders / month
Cohort depth vs reconciliation accuracy
target spend · $100–300/mo

At this volume, two questions start to matter more than the per-order math: how reliable is your LTV / cohort modeling, and how clean is your reconciliation against actual bank deposits?

PickLifetimely M or L ($149–299/mo) if cohort analysis and predicted LTV are core to how you make acquisition decisions. Their depth in this area is the deepest on the list — best-in-class. The Amazon add-on is $75/mo if you need it.

PickNeoProfit Scale ($99/mo) if reconciliation accuracy and per-order contribution margin matter more than cohort depth. The 5,000-order ceiling fits this bucket, and per-shipment shipping plus chargeback true-cost surface real dollars at this volume.

See the comparison: vs Lifetimely.

// 10,000+ orders / month · agencies
Multi-store, multi-channel, custom
target spend · $300+/mo

PickBeProfit Plus ($249/mo) for multi-store agencies managing five or more brands. Their agency tooling and unlimited-order pricing fit this shape better than anything else in the market.

PickLifetimely Unlimited ($999/mo) if you need conversational AI ("Ask AMP") over a high-volume dataset and you're already in the Lifetimely ecosystem.

PickTrueProfit Enterprise ($200/mo) if you specifically need their Marketing Attribution layer and have a single high-volume store.

PickNeoProfit Enterprise (custom) if you've made it this far for the per-shipment math and want the same engine at 10K–20K+ order volume with custom-volume pricing.

When you don't need a profit app at all

It's worth saying out loud because nobody else will. You don't need any of these apps if:

  • You do under 100 orders/month
  • You sell one or two SKUs at flat unit costs
  • You fulfill in-house with a flat carrier rate
  • You run no paid ads (or one channel at modest spend)
  • You're comfortable maintaining a weekly P&L spreadsheet
The right profit app is the cheapest one that closes the specific gap your store is bleeding through. Anything beyond that is feature decoration you'll pay for and not use.

Features worth paying up for

If you're going to pay more than $30/month for a profit app, get something for the additional money. Here's the short list of features that are genuinely worth a tier upgrade — and which app does each one best:

  • Server-side ad spend ingest — table stakes above $30/mo. Don't pay full price for an app that wants you to enter ad spend manually. Strongest implementations: Profit Calc (6 platforms), TrueProfit (broad coverage including Bing/Snapchat/Amazon), NeoProfit (Meta/TikTok/Google).
  • Per-shipment shipping for bundles — only NeoProfit ships this at every tier. If you sell multi-packs, this single feature is usually 3–5 margin points back.
  • LTV and cohort modeling — Lifetimely is the depth leader. If this is your steering metric, pay them.
  • Multi-channel attribution — BeProfit is the only one that does Shopify + Amazon + WooCommerce in one place natively.
  • Chargeback true cost — surfaced as a real line item, not just the dispute amount. NeoProfit handles this; check the chargeback cost calculator for the math.
  • Marketing Attribution / multi-touch — TrueProfit Enterprise is the most fleshed-out implementation, gated to $200/mo.

The closing argument

Pick the app that solves the gap you actually have, at the price tier your volume justifies, with the bucket-by-bucket logic above. If you're not sure which gap is your biggest, the /alternatives page has the head-to-head matrix and decision tree.

NeoProfit's pitch in one line: per-shipment shipping math, chargeback true cost, and the same feature set on every tier — starting at $19/mo (currently $9.50 with the early adopter discount). If that fits the gap your dashboard is missing, add it to Shopify. If a different gap matters more, the recommendations above are the honest ones.

— Neo

All competitor pricing on this page verified against live App Store listings + vendor pricing pages — May 2026.
Pricing in this market moves. Re-check at the source if you're making a buying decision in 90+ days.
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