Profit intelligence for Shopify
Know your exact profit
after every cost
The profit number Shopify won’t show you — after COGS, ad spend, chargebacks, refunds, fees, and shipping. Reconciles to your bank statement, updates with every order, and surfaces the SKUs draining margin before they show up at month-end.
7-day free trial · All features on every plan · Cancel anytime
Net Profit
$0
▲ 0.0%
Gross Profit
$0
▲ 0.0%
Revenue
$0
▲ 0.0%
COGS
$0
▼ 0.0%
Net Margin
0%
▲ 0.0%
Performance
Revenue
Costs
Net Profit
Margin %
HEALTHY MARGIN — 14.0%
Above the DTC median (8–12%). Unit economics are working. Reinvest in winners.
ROAS 2.94× — ABOVE BREAK-EVEN
$14.5k ad spend returning $42.6k revenue — $2.94 back per $1, comfortably over 2×.
2 LOSS DAYS — APR 5 + 13
Ad-spend spikes without matching order volume. Check audience overlap and creative fatigue.
BEST DAY: APR 23 — 19.2% MARGIN
$600 profit on $3,120 revenue. Promo + bundle worked. Replicate the creative.
7-day free trial — no card required
Syncs COGS from Shopify automatically
Meta, TikTok & Google Ads — live
Real-time profit dashboard
Full P&L income statement
Customer LTV & cohort analysis
AI-powered profit insights
All features included on every plan
Product analytics by SKU
Lives in your Shopify admin
7-day free trial — no card required
Syncs COGS from Shopify automatically
Meta, TikTok & Google Ads — live
Real-time profit dashboard
Full P&L income statement
Customer LTV & cohort analysis
AI-powered profit insights
All features included on every plan
Product analytics by SKU
Lives in your Shopify admin
Features
Every metric
that matters
NeoProfit goes beyond Shopify's built-in reports to give you true profitability — all the way down to the SKU and customer level.
01
Profit Dashboard
Real-time KPIs with period-over-period deltas, a 0-centered performance chart, and cost breakdown donut.
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02
P&L Report
Complete income statement from gross sales to net profit, with % of revenue on every line.
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03
Product Analytics
Rank every SKU by revenue, COGS, gross profit and margin. Spot your winners and losers instantly.
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04
Customer LTV
Cohort analysis, repurchase rate, CAC, and LTV:CAC ratio — track how customer value compounds over 6 months.
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05
AI Insights
Automated flags for thin margins, loss-making days, COGS anomalies, and low ROAS — prioritised by severity.
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06
Ad Integrations
Meta, TikTok, and Google Ads — all three channels live. Daily spend flows directly into every profit calculation, no manual export needed.
Read more
// REVENUE
Gross Sales$45,820.00
Discounts($1,830.00)
Returns($1,410.00)
Net Revenue$42,580.00
// COGS
Product Cost($19,160.00)
Gross Profit$23,420.00
// OPEX
Shipping($1,490.00)
Transaction Fees($1,236.00)
Ad Spend (Meta + TikTok + Google)($14,476.00)
Chargeback Fees($30.00)
Overhead($220.00)
Net Profit · 14.0% margin$5,968.00
| Product | Units | Revenue | COGS | Gross Profit | Margin |
|---|---|---|---|---|---|
| Neon Snapback | 48 | $1,824 | $312 | $1,512 | |
| Street Hoodie | 31 | $1,209 | $428 | $781 | |
| Classic Tee | 14 | $322 | $258 | $64 |
Avg LTV
$142.30
Repurchase
28.4%
LTV:CAC
4.8:1
| Cohort | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Nov 2025 (48) | $62 | $89 | $108 | $121 | $134 | $142 |
| Dec 2025 (62) | $71 | $98 | $114 | $129 | $138 | — |
| Jan 2026 (39) | $58 | $82 | $97 | $112 | — | — |
Why it matters
82%
of Shopify merchants don't know their true net margin after all costs
2min
average setup time — no CSV imports, no manual data entry
100%
of features included on every plan — no locked features, no confusing tiers
7day
free trial on every plan — no credit card required to start
Setup
Up and running
in 2 minutes
STEP 01
Install from Shopify
Click "Add app" and approve permissions. NeoProfit reads your COGS, orders, and inventory costs directly — no manual data entry.
Connects via Shopify OAuth
Reads COGS from inventory costs
Syncs full order history immediately
STEP 02
Configure your costs
Set your CC fee rate, shipping mode, monthly overhead. Optionally connect TikTok Ads in one OAuth click. Done in under 2 minutes.
CC fee: percentage + fixed amount
Shipping: actual or flat-rate override
TikTok: one-click OAuth connection
STEP 03
Know your real profit
Your dashboard is live. Net profit, margins, AI insights, product performance, and customer LTV — all updated as orders come in.
Real-time profit after every order
AI flags margin issues automatically
Compare periods side-by-side
Pricing
Full profit tools.
Every plan.
All plans include net profit tracking, P&L, product analytics, LTV, COGS, ad spend tracking, shipping, fees, refunds, and taxes. No locked features. No confusing tiers. Pay only as your store grows.
STARTER
50% off · early adopter
$19$9.50
/mo
Up to 300 orders / month
then $0.10 / order
// 7-day free trial included
Everything you need to track real profit from day one.
✓ Full profit dashboard
✓ P&L income statement
✓ Product & funnel analytics
✓ Customer LTV & cohorts
✓ COGS, shipping & fee tracking
✓ Refunds & tax treatment
✓ Meta, TikTok & Google Ads
✓ AI-powered profit insights
GROWTH MOST POPULAR
50% off · early adopter
$49$24.50
/mo
Up to 1,500 orders / month
then $0.06 / order
// 7-day free trial included
More volume, lower overage rate — same complete feature set.
✓ Everything in Starter
✓ 5× more included orders
✓ Lower overage ($0.06 vs $0.10)
✓ Priority email support
SCALE
50% off · early adopter
$99$49.50
/mo
Up to 5,000 orders / month
then $0.03 / order
// 7-day free trial included
High-volume stores — best unit economics and lowest overage rate.
✓ Everything in Growth
✓ 3× more included orders
✓ Lowest overage ($0.03)
✓ Dedicated support channel
✓ Early access to new features
ENTERPRISE
10,000–20,000+ orders / month
Custom volume pricing · Priority support · Multi-store & agency management · Dedicated onboarding
All prices in USD · 7-day free trial on every plan · Cancel anytime
FAQ
Common questions
How does NeoProfit get my cost data?
NeoProfit reads COGS directly from Shopify's inventory item unit costs — no manual entry needed. You can also set per-variant overrides from the settings page for more precise control.
Does it integrate with Meta, TikTok, and Google Ads?
Yes — all three are live. Connect Meta, TikTok, or Google Ads in one OAuth click each. Daily ad spend is automatically pulled into your profit calculations and allocated across orders.
What's included in the free trial?
Full access to every feature in your chosen plan for 7 days. No credit card required. Cancel before the trial ends and you won't be charged a cent.
How does the order limit work?
Each plan includes a set number of orders per rolling 30-day window. If you go over, a small per-order overage applies ($0.10 on Starter, $0.06 on Growth, $0.03 on Scale). You're never cut off — you just pay for what you use.
How is this different from Shopify Analytics?
Shopify shows revenue. NeoProfit shows profit — after COGS, shipping, transaction fees, ad spend, and overhead. That's the number that tells you if your business is actually working.
Are all features really available on every plan?
Yes — every plan includes the full profit dashboard, P&L report, product analytics, customer LTV, COGS tracking, ad spend, refunds, tax treatment, and AI insights. The only difference between plans is how many orders are included per month.
Get started
Stop guessing.
Know your profit.
7-day free trial. All features included. 2 minute set up.
Tweaks
Hero headline
Accent color
Chart style