NeoProfit vs Lifetimely

Lifetimely's pricing structure has two real states for a serious store: the Free tier (capped at 50 orders/month, useful only for the smallest stores) or the M tier at $149/mo (3,000 orders). There's no $19, $29, or $49 paid plan in between. If your store is past 50 orders/month and you want a paid plan, $149/mo is the entry price.

NeoProfit Starter is $9.50/mo for 300 orders (early adopter pricing — 50% off standard rates), and every NeoProfit tier ships the full feature set. For stores doing under ~3,000 orders/month, NeoProfit is roughly 15× cheaper than Lifetimely's first paid tier — for a feature set that overlaps materially on profit dashboards, P&L, ad attribution, and AI insights.

The places Lifetimely's premium pricing genuinely buys you something are cohort/LTV depth and the AMP ecosystem (covered below). If those aren't load-bearing for your decisions, the price gap is large enough to fund quite a lot of other things.

This is the single area where Lifetimely's premium positioning is most defensible. Their cohort analysis lets you segment customers by first purchase date, first product purchased, acquisition channel, and geography, with each cohort showing cumulative revenue, repeat purchase rate, and CAC payback period over time. Add RFM segmentation and predictive LTV on top, and you have a retention reporting depth that's genuinely best-in-class for a Shopify app.

NeoProfit ships a standard cohort table with repurchase rate, CAC, and LTV:CAC ratio on every plan — useful for most stores, but not the same depth. If "first product purchased" cohorts or RFM-based segmentation are part of how you actually decide what to scale, Lifetimely's depth is worth paying for. If they're not, NeoProfit's cohort coverage is sufficient.

When a customer disputes a charge, Shopify Payments deducts a $15 fee in the US — even if you win the dispute. NeoProfit surfaces those fees as their own line in your P&L and tracks each dispute through to win or loss, so the fee outcome lands in your real net.

If you sell bundles or multi-packs and your supplier ships them combined, the difference between per-shipment and per-line-item shipping math is usually the largest unseen cost on your dashboard. NeoProfit treats shipping as a property of the shipment; Lifetimely (like most analytics-heavy profit apps) applies per-unit cost across every line item in an order.

Run your own numbers in the bundle shipping calculator — for stores that move multi-packs at any volume the gap is typically a few hundred to a few thousand dollars per month of margin not showing up on your dashboard.

NeoProfit ships auto-flagged anomaly insights — the dashboard tells you, unprompted, when a margin is thin, a day was loss-making, COGS spiked unexpectedly, or a campaign's ROAS fell below threshold. Prioritised by severity. You don't have to know what to ask.

Lifetimely's "Ask Amp AI" is a different thing: a conversational LLM you can query about your own data on demand ("show me my top 5 products by repurchase rate", "which channel had the best CAC last month"). That's useful for ad-hoc questions, but it doesn't surface anomalies you didn't think to ask about. Both are reasonable products; they don't replace each other.