Understanding your profit dashboard

The dashboard has four parts.

KPI strip (top). Net profit, gross profit, revenue, COGS, margin. Each tile shows the current period value and the change vs the prior period.

Performance chart. Daily revenue (green bars), daily cost (blue bars), net profit (yellow line) and margin (dashed line). Hover any day to see the exact numbers.

Cost breakdown. A waterfall from revenue to net profit. Every line — COGS, shipping, fees, ad spend, refunds, chargebacks — shown in dollars and as a % of revenue.

Insights (right rail). Auto-generated flags: thin margins, loss days, COGS anomalies, low-ROAS campaigns. Each insight has a single suggested action.

The period selector at the top right switches between today, this week, this month, and any custom range. Everything below updates instantly — no refresh needed.